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The Difference Between a Trade Show Contact and a Lead

The Difference Between a Trade Show Contact and a Lead

Learn how you can differentiate between a trade show contact and a lead. For many businesses, generating leads is the main motivation behind exhibiting at trade shows.  If this is true for your business, then it’s important that you can discern the difference between a mere contact and a business lead.  If you have trouble determining who is just a contact and who is a lead, here are some tips to help you. Find Out Who is Ready to Buy Obviously, you should...

Deciding if Your Business Needs a Trade Show Consultant

Deciding if Your Business Needs a Trade Show Consultant

The world of trade shows isn’t always easy to navigate on your own.  Here’s why your business should consider hiring a trade show consultant. A trade show is not the same as a normal sales call.  A trade show requires you to be quick thinking, flexible, innovative, and engaging.  Because of all the factors that go into a successful trade show, it’s important for businesses to consider hiring a professional trade show consultant to make sure that their trade show is...

Why You Should Consider Getting a Custom Tradeshow Booth

Why You Should Consider Getting a Custom Trade Show Booth

Learn why a custom trade show exhibit is a worthwhile investment for your business. If you are planning on exhibiting at a trade show, there are several benefits to investing in a custom designed trade show booth.  Not convinced?  Here are some reasons why you should consider designing your own trade show booth. 1) You’ll Stand Out Having a custom trade show exhibit means that your booth will be unique and will stand out from the rest of your competition.  Not only will...

Why Your Business Should Consider Exhibiting at a Tradeshow

Why Your Business Should Consider Exhibiting at a Trade Show

Here some reasons why your business should exhibit at a trade show. While every business has their own motivations, there are many ways in which exhibiting at a trade show fits into your plan.  Whether you want to increase your business’s sales or work on your company’s brand, here are some of the many reasons why your business should consider exhibiting at a trade show. Generate Leads A trade show provides a fantastic opportunity for your business to reach a targeted audience. ...

Generate More Attention at Your Next Trade Show

Generate More Attention at Your Next Trade Show

Learn how you can be the most popular booth at your next trade show. If you’re exhibiting at a trade show, chances are you’re trying to generate more attention for your business.  If this is true for your business, then you’ll want to stand out at your next trade show.  Try out these suggestions to generate more attention at your next show. Pre-Show Promotion Your marketing strategy should begin before the show even starts.  Start by targeting your market and sending them promotional...