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Questions to Ask to Determine How Serious Your Prospect is About Buying

Questions to Ask to Determine How Serious Your Prospect is About Buying

At your next trade show, ask these questions to determine a prospect’s actual interest in buying. On the trade show floor, you are bound to meet many people who express an interest in the products or services you are selling. However, before you invest time and effort attempting to close a deal, you need to determine a prospect’s actual interest in buying. Here are some of the questions you should ask to see how serious they are about closing with your...

Tips for Generating Your Own Leads

Tips for Generating Your Own Leads

Learn how you can develop your own sales leads. As a business owner, it’s important that you take steps to increase your company’s sales opportunities. However, if your company does not have a designated marketing department, it can be difficult to drive sales on your own. Here are some of the tips you should try to generate leads all on your own. Leverage Social Media One way to generate more leads is by getting your company’s name out there and increasing brand recognition....

Turn Trade Show Interactions into On-Site Sales

Turn Trade Show Interactions into On-Site Sales

Learn how you can close sales in a trade show setting. Attending a trade show requires a significant investment of time and money. To show that such an investment was worth it, it’s important that you leave the event with a couple of closed sales under your belt. However, on-site selling can be extremely difficult. To improve your chances of closing a deal, here are a couple of suggestions you should try. Reserve a Room at the Event The trade show floor...

Questions to Ask After Your Trade Show Exhibit

Questions to Ask After Your Trade Show Exhibit

Ask yourself these questions following your next trade show exhibit. Part of having a successful trade show is evaluating your performance after it has finished. This way, you can understand what you excelled at and what you need to improve during your next show. Here are some of the questions you should ask following your show to evaluate your company’s overall success. Questions to Help You Decide if Exhibiting was Worth the Cost How much did it cost to exhibit? How many...

Tips for Stretching Your Trade Show Budget

Tips for Stretching Your Trade Show Budget

Learn how you can extend your trade show budget. It’s no secret that exhibiting at a trade show requires significant financial investment on your part. While you should gain new leads and attention that will make up for your investment, it’s still important that you adhere to a strict trade show budget. If you are a smaller company, you probably don’t have a lot of capital to spend on your next trade show. Luckily, there are many things that you can...