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Trade Show Display Ideas that Attract Visitors

Trade Show Display Ideas that Attract Visitors

Consider some of these display ideas to attract visitors to your booth. Having a unique trade show display is one of the best ways to set your company apart from the hundreds of other businesses trying to attract customers in a crowded exhibition hall. The more customers you can draw in, the easier time you will have increasing brand awareness, generating leads, and getting a return on your investment. Here are some of the innovative display ideas you should consider at...

Affordable Ways to Refresh Your Trade Show Booth

Affordable Ways to Refresh Your Trade Show Booth

Consider these cost-effective ways to revamp your trade show booth. Trade shows offer a unique opportunity to actively interact with potential customers and industry influencers, and investing in a trade show can change your business’s future. To make a good first impression, your company’s booth needs to be well-designed and eye catching. If your booth is looking dated or a little worn out, you don’t necessarily need to buy a whole new display. Instead, you should explore these cost-effective ways to...

What a Trade Show Manager Could Do for You

What a Trade Show Manager Could Do for You

Find out what a trade show manager does. Trade show managers go by many names. For instance, they might be referred to as a trade show coordinator or even a project manager. Additionally, a trade show manager might be someone employed by a company internally, or might be someone working for the exhibit house. Generally, the title “trade show manager” is a rather vague one, and it can be applied to many different people. However, these individuals have many responsibilities when...

Tips for Choosing the Right Trade Show for Your Business

Tips for Choosing the Right Trade Show for Your Business

Learn how to select your next trade show. Choosing the right trade show for your business an important part of determining how successful your show will be. Here are some tips to help you determine which shows will be the most worthwhile for you. Set Goals Before you can decide which show you attend, you have to figure out what your exhibit goals are. To determine what you want to get out of your next trade show, ask yourself these questions: Do you...

Common Trade Show Follow-Up Mistakes

Common Trade Show Follow-Up Mistakes

Make sure you avoid these common missteps. Post trade show follow-up is one of the critical keys to trade show marketing success.  Despite the importance of this process, there are many common errors that exhibitors make.  If you want to have a successful trade show, make sure you avoid these common post-show follow-up mistakes. Not Evaluating Leads One of the most common mistakes that exhibitors make is failing to evaluate the leads they generated at the show.  If the employee working the booth...