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What Should I Consider When Choosing a Tradeshow?

What Should I Consider When Choosing a Trade Show?

Choosing the right event is the first step to success. No matter what industry you are in, there are bound to be trade shows and other marketing events that you can exhibit at. So, the question is: How do you choose which event to attend? When it comes to selecting the right show for your business, here are some of the factors you need to consider. The Different Types of Trade Shows Generally speaking, there are two main types of trade shows: consumer-focused...

Top 3 Tradeshow Marketing Trends to Watch

Top 3 Trade Show Marketing Trends to Watch

These trade show marketing tends are making their mark on the industry. Despite the rise of digital marketing strategies, live, in-person marketing events, such as trade shows, are more popular than ever. In fact, over 31% of marketers express the belief that trade shows and other events are still the most effective marketing channel out there. Just like any other form of marketing, trade show marketing strategies are ever-evolving as companies fight to stay competitive. If you would like to stay...

How Delegating Can Lead to a Successful Tradeshow

How Delegating Can Lead to a Successful Trade Show

Learning to delegate can set you up for trade show success! As a business owner, you likely want to have a direct part in everything that your business does. While there's nothing wrong with being involved in company matters, attempting to manage everything by yourself will only hold your business back. This is especially true when organizing your business's trade show exhibit. Here's how effectively delegating can help you have a more successful trade show. You Get More Done The obvious benefit of...

3 Common Challenges for Trade Show Managers

3 Common Challenges for Trade Show Managers

Trade show managers often face these same three challenges. While every trade show and every trade show manager is unique, there are some problems that often pop up time and time again. If you are attempting to manage your business's trade show exhibit, here are some of the challenges that you will likely face. Shipping and Logistics Trade show planning forces you to keep track of minute details and many moving parts. One of the most difficult parts of planning is the...

What You Need to Know About Trade Show Attire

What You Need to Know About Trade Show Attire

Make sure your trade show booth staff is dressed to impress. When it comes to outfitting your trade show booth staff, there are several things you need to consider. For instance, things like professionalism, brand identity, and comfort should all be taken into account when setting a dress code for your next trade show. Here’s a more detailed look at why each of these factors is important. Professionalism First and foremost, your booth staff needs to look professional and presentable at all times....