General Articles

Essential Elements of a Successful Tradeshow Exhibit

Essential Elements of a Successful Trade Show Exhibit

Make sure you have a successful showing at your next trade show. If you are planning on attending a trade show, you want it to be a success! However, having a good show requires more than simply showing up with an impressive booth design. Here are some of the elements that go into every successful trade show exhibit. Extensive Planning First things first, if you want your trade show exhibit to be successful, you will need to do a lot of planning. Not...

The Future of the Tradeshow Industry

The Future of the Trade Show Industry

Watch out for these trade show industry trends. While no one can predict the future completely, emerging trends and shifting standards do indicate upcoming changes in the trade show industry. Want to know what to expect? Here are some of the changing trends that we expect to see in the trade show industry. Technology Will Reign Supreme With new technological innovations being introduced every day, it's not surprising that technology will have a major impact on the future of trade shows. Experts agree...

How You Can Increase Traffic at Your Next Tradeshow

How You Can Increase Traffic at Your Next Trade Show

Try out these suggestions to generate more attention at your next trade show. If you are exhibiting at a trade show, you are likely doing so to increase your sales, generate new business opportunities, and boost your brand's visibility. This is why you want your trade show exhibit to attract as much attention as possible. But what can you do to boost your booth's traffic? Here are some suggestions. Original Booth Design The best way to attract an audience at your next...

Handling Heavy Traffic at Your Trade Booth

Handling Heavy Traffic at Your Trade Show Booth

What to do if your trade show booth is overrun with visitors. When you attend a trade show, the goal is to generate attention for your company. This is why having your booth overrun with heavy traffic is a great problem to have. However, this can become an issue if your booth staff cannot keep up with the high demand. Here are some things you can do to address this problem. One way you can address this issue is by handing out...

Beginner Advice: Becoming a More Effective Exhibitor

Beginner Advice: Becoming a More Effective Exhibitor

Try out these tips for improving your marketing skills. If you are new to the trade show business, you may not know where to begin with marketing your company. To help you get your business' trade show marketing efforts off the ground, try out these suggestions. Understand Your Audience First and foremost, you need to know who your audience is. While your ideal customer might change from show to show, it's important to determine this before you even begin to create your...