General Articles

Tips from Successful Tradeshow Attendees

Tips from Successful Trade Show Attendees

Learn how you can make the most out of being a trade show attendee. While you might know what to do as a trade show exhibitor, you might be a little more unfamiliar with the role of trade show attendee. However, there are many things that you can do to maximize your trade show attendance. Here are some tips to help you be a productive trade show attendee. Do Your Research Before you walk onto the trade show floor, you should know...

How to Get an Unresponsive Prospect Talking

How to Get an Unresponsive Prospect Talking

Learn how you can save a deal when a prospect has gone silent. Oftentimes, when a potential deal is on the table, the prospect starts out responsive only to slowly stop responding over time. This doesn’t necessarily reflect badly on your sales skills; it has more to do with the prospect’s waning interest in the deal. However, if you notice this happening more and more frequently, there are things that you can do to improve your questioning and closing skills. Here’s...

Questions That You Should Ask to Determine a Customer’s Needs

Questions That You Should Ask to Determine a Customer’s Needs

Learn what sales people should ask to coach a customer through a sale. At a trade show, your booth staff will likely be working hard to gather leads and make beneficial connections. Part of their work requires them to determine exactly what a potential customer’s needs are. But how can you uncover this information when the client may not even know themselves? Here are some of the powerful sales questions that can help you uncover a customer’s needs. What is your propensity...

Tips for Marketing to Millennials

Tips for Marketing to Millennials

Learn how your company can appeal to this major sales force. Millennials are now the biggest sales force in the United States. If your company is not taking steps to market to this younger generation of consumers, then you are missing out on a huge business opportunity. Not sure how you should appeal to this new customer base? Here are some suggestions that you should keep in mind while marketing to millennials. Leverage the Power of Social Media While your company should...

The Importance of Having Fun at Trade Shows

The Importance of Having Fun at Trade Shows

Trade shows don’t just have to be about business; there’s room for fun as well. While your goals for attending a trade show are undoubtedly motivated by business purposes, this doesn’t mean that exhibiting is all about cut-and-dry sales and lead generation. In fact, there are many ways in which having fun and encouraging your team actually contributes to your company’s success. Here are some of the benefits of incorporating fun into your next trade show. It Relieves Stress When you incorporate fun...