General Articles

3 Common Challenges for Trade Show Managers

3 Common Challenges for Trade Show Managers

Trade show managers often face these same three challenges. While every trade show and every trade show manager is unique, there are some problems that often pop up time and time again. If you are attempting to manage your business's trade show exhibit, here are some of the challenges that you will likely face. Shipping and Logistics Trade show planning forces you to keep track of minute details and many moving parts. One of the most difficult parts of planning is the...

What You Need to Know About Trade Show Attire

What You Need to Know About Trade Show Attire

Make sure your trade show booth staff is dressed to impress. When it comes to outfitting your trade show booth staff, there are several things you need to consider. For instance, things like professionalism, brand identity, and comfort should all be taken into account when setting a dress code for your next trade show. Here’s a more detailed look at why each of these factors is important. Professionalism First and foremost, your booth staff needs to look professional and presentable at all times....

Questions to Ask to Determine How Serious Your Prospect is About Buying

Questions to Ask to Determine How Serious Your Prospect is About Buying

At your next trade show, ask these questions to determine a prospect’s actual interest in buying. On the trade show floor, you are bound to meet many people who express an interest in the products or services you are selling. However, before you invest time and effort attempting to close a deal, you need to determine a prospect’s actual interest in buying. Here are some of the questions you should ask to see how serious they are about closing with your...

Tips for Generating Your Own Leads

Tips for Generating Your Own Leads

Learn how you can develop your own sales leads. As a business owner, it’s important that you take steps to increase your company’s sales opportunities. However, if your company does not have a designated marketing department, it can be difficult to drive sales on your own. Here are some of the tips you should try to generate leads all on your own. Leverage Social Media One way to generate more leads is by getting your company’s name out there and increasing brand recognition....

Turn Trade Show Interactions into On-Site Sales

Turn Trade Show Interactions into On-Site Sales

Learn how you can close sales in a trade show setting. Attending a trade show requires a significant investment of time and money. To show that such an investment was worth it, it’s important that you leave the event with a couple of closed sales under your belt. However, on-site selling can be extremely difficult. To improve your chances of closing a deal, here are a couple of suggestions you should try. Reserve a Room at the Event The trade show floor...