General Articles

Does Your Trade Show Booth Have a Function?

Does Your Trade Show Booth Have a Function?

Make sure your booth is working to your benefit at your next trade show. Just because your trade show looks good and is attracting visitors, doesn’t necessarily mean that it’s successful.  If your booth isn’t translating into more leads for your business, then it’s not serving its function.  Here are some of the possible functions that your trade show booth should be fulfilling. Displaying your product Serving samples (food and drink) Semi-private area to discuss business Enticing graphics Space to interact...

The Difference Between a Trade Show Contact and a Lead

The Difference Between a Trade Show Contact and a Lead

Learn how you can differentiate between a trade show contact and a lead. For many businesses, generating leads is the main motivation behind exhibiting at trade shows.  If this is true for your business, then it’s important that you can discern the difference between a mere contact and a business lead.  If you have trouble determining who is just a contact and who is a lead, here are some tips to help you. Find Out Who is Ready to Buy Obviously, you should...

Deciding if Your Business Needs a Trade Show Consultant

Deciding if Your Business Needs a Trade Show Consultant

The world of trade shows isn’t always easy to navigate on your own.  Here’s why your business should consider hiring a trade show consultant. A trade show is not the same as a normal sales call.  A trade show requires you to be quick thinking, flexible, innovative, and engaging.  Because of all the factors that go into a successful trade show, it’s important for businesses to consider hiring a professional trade show consultant to make sure that their trade show is...

Why You Should Consider Getting a Custom Tradeshow Booth

Why You Should Consider Getting a Custom Trade Show Booth

Learn why a custom trade show exhibit is a worthwhile investment for your business. If you are planning on exhibiting at a trade show, there are several benefits to investing in a custom designed trade show booth.  Not convinced?  Here are some reasons why you should consider designing your own trade show booth. 1) You’ll Stand Out Having a custom trade show exhibit means that your booth will be unique and will stand out from the rest of your competition.  Not only will...

Why Your Business Should Consider Exhibiting at a Tradeshow

Why Your Business Should Consider Exhibiting at a Trade Show

Here some reasons why your business should exhibit at a trade show. While every business has their own motivations, there are many ways in which exhibiting at a trade show fits into your plan.  Whether you want to increase your business’s sales or work on your company’s brand, here are some of the many reasons why your business should consider exhibiting at a trade show. Generate Leads A trade show provides a fantastic opportunity for your business to reach a targeted audience. ...