General Articles

Creating a Great Trade Show Exhibit on a Tight Budget

Creating a Great Trade Show Exhibit on a Tight Budget

Learn how you can create an effective trade show booth without breaking the bank. If you own a small business, then you might not have a huge budget for your next trade show. However, having a tight budget doesn’t mean you have to settle for a subpar display. Try out these suggestions to help you create an effective trade show exhibit without overspending. Identify Your Needs Before you can start planning your display, it’s important to have a clear understanding of what you...

Attention-Grabbing Strategies for Your Trade Show Booth

Attention-Grabbing Strategies for Your Trade Show Booth

Learn how you can attract visitors to your trade show booth. Research shows that trade show exhibitors only have about three seconds to grab the attention of visitors on the trade show floor. This is why it’s so important to employ strategies that make your display stand out from the rest. Here are some of extra features you can add to your trade show display to make it more impactful. Literature Racks Adding literature racks to your display allows you to increase the...

Watch Out for These Unpredictable Trade Show Costs

Watch Out for These Unpredictable Trade Show Costs

These are some of the trade show costs you can’t really control. Part of planning for a trade show is putting together a detailed budget for the event. However, it’s important that you set aside a sizeable contingency in your budget to cover unpredictable costs that you might encounter. Here are some of the trade show costs you just can’t control. Freight that’s temporarily missing. Imagine that you shipped your trade show exhibit to the storage warehouse and somehow the container with...

Here’s a Checklist to Help with Your Final Trade Show Prep

Here’s a Checklist to Help with Your Final Trade Show Prep

Make sure you are ready for your trade show with this final checklist. As the date for your trade show gets closer, things will become more hectic and it may be difficult to stay on top of everything. This is why using a checklist at this final stage is a great organizational tool for your business. Here are some of the items that should be on your checklist. Review your exhibition plan and objectives. Make sure your booth staff understands what...

Helpful Trade Show Planning Timeline

Helpful Trade Show Planning Timeline

Use this timeline to help you prep for your next trade show. If you want to attend a trade show, there is a lot of planning that you need to take care of. However, getting the timing right can be a little bit challenging, especially if you haven’t attended a show before. To help, try using this planning timeline. 12+ Months Before the Show Identify your goals for attending a trade show. Create a detailed budget and forecast your return on investment. 9-12...