General Articles

Understand the Difference Between a Sales Call and A Trade Show Floor Sales Call

Understand the Difference Between a Sales Call and A Trade Show Floor Sales Call

Comparing a regular sales call with one that happens at a trade show. Unsurprisingly, a trade show sales call is considerably different than a regular sales call that might happen at your place of business.  Here are some of the major differences you need to be aware of. Before a regular sales call, you might have time to research the contact you are reaching out to.  Generally, you have the ability to keep things organized and there’s no need to rush into...

Tips for a Successful Trade Show

Tips for a Successful Trade Show

If you are new to the world of trade shows, try out these tips to make your first trade show exhibit a hit. Exhibiting at a trade show can be an overwhelming experience, especially if you are not familiar with the world of trade shows.  To avoid wasting your time, energy, and money, it’s important that your first trade show is a successful one.  If you are not sure where to begin, here are some tips that will help you have...

Does Your Trade Show Booth Have a Function?

Does Your Trade Show Booth Have a Function?

Make sure your booth is working to your benefit at your next trade show. Just because your trade show looks good and is attracting visitors, doesn’t necessarily mean that it’s successful.  If your booth isn’t translating into more leads for your business, then it’s not serving its function.  Here are some of the possible functions that your trade show booth should be fulfilling. Displaying your product Serving samples (food and drink) Semi-private area to discuss business Enticing graphics Space to interact...

The Difference Between a Trade Show Contact and a Lead

The Difference Between a Trade Show Contact and a Lead

Learn how you can differentiate between a trade show contact and a lead. For many businesses, generating leads is the main motivation behind exhibiting at trade shows.  If this is true for your business, then it’s important that you can discern the difference between a mere contact and a business lead.  If you have trouble determining who is just a contact and who is a lead, here are some tips to help you. Find Out Who is Ready to Buy Obviously, you should...

Deciding if Your Business Needs a Trade Show Consultant

Deciding if Your Business Needs a Trade Show Consultant

The world of trade shows isn’t always easy to navigate on your own.  Here’s why your business should consider hiring a trade show consultant. A trade show is not the same as a normal sales call.  A trade show requires you to be quick thinking, flexible, innovative, and engaging.  Because of all the factors that go into a successful trade show, it’s important for businesses to consider hiring a professional trade show consultant to make sure that their trade show is...