General Articles

Tips for Choosing the Right Trade Show for Your Business

Tips for Choosing the Right Trade Show for Your Business

Learn how to select your next trade show. Choosing the right trade show for your business an important part of determining how successful your show will be. Here are some tips to help you determine which shows will be the most worthwhile for you. Set Goals Before you can decide which show you attend, you have to figure out what your exhibit goals are. To determine what you want to get out of your next trade show, ask yourself these questions: Do you...

Common Trade Show Follow-Up Mistakes

Common Trade Show Follow-Up Mistakes

Make sure you avoid these common missteps. Post trade show follow-up is one of the critical keys to trade show marketing success.  Despite the importance of this process, there are many common errors that exhibitors make.  If you want to have a successful trade show, make sure you avoid these common post-show follow-up mistakes. Not Evaluating Leads One of the most common mistakes that exhibitors make is failing to evaluate the leads they generated at the show.  If the employee working the booth...

Interesting Ways to Save at Your Next Trade Show

Interesting Ways to Save at Your Next Trade Show

Learn how you can save at your next trade show. Exhibiting at a trade show can get very expensive very quickly.  Luckily, there are many things you can do to reduce the costs associated with your next trade show.  Here are a couple of steps that you can take to keep your costs at a minimum. 1) Partner with a Bigger Exhibitor One way to save is by teaming up with another exhibitor.  Consider taking a small corner at their exhibit.  Not only...

What You Should Know Before Getting a Custom Trade Show Exhibit

What You Should Know Before Getting a Custom Trade Show Exhibit

Here’s everything you need to know before investing in a custom trade show exhibit. Investing in a custom trade show exhibit is a serious commitment.  Before you jump in head first, take a moment to consider some of the pros and cons associated with buying a custom trade show booth. Pros Uniqueness When you design a custom trade show booth, you are guaranteed to stand out at your next trade show.  No one will have a booth exactly like yours.  Your booth should...

Understand the Difference Between a Sales Call and A Trade Show Floor Sales Call

Understand the Difference Between a Sales Call and A Trade Show Floor Sales Call

Comparing a regular sales call with one that happens at a trade show. Unsurprisingly, a trade show sales call is considerably different than a regular sales call that might happen at your place of business.  Here are some of the major differences you need to be aware of. Before a regular sales call, you might have time to research the contact you are reaching out to.  Generally, you have the ability to keep things organized and there’s no need to rush into...