The Future of the Trade Show Industry
Watch out for these trade show industry trends.
While no one can predict the future completely, emerging trends and shifting standards do indicate upcoming changes in the trade show industry. Want to know what to expect? Here are some of the changing trends that we expect to see in the trade show industry.
Technology Will Reign Supreme
With new technological innovations being introduced every day, it’s not surprising that technology will have a major impact on the future of trade shows. Experts agree that soon, new technologies will infiltrate every facet of trade shows, from planning to booth design to product demonstrations, and so on.
Exhibitors Will Make Things Personal
The type of personalization seen in other forms of modern marketing will soon be seen in the trade show industry as well. In their attempts to generate leads, trade show exhibitors will start marketing to individuals as opposed to large groups of people. Market research will generate more attention as exhibitors strive to understand their target audience and create individualized appeals for every booth visitor they interact with.
Social Media Will Grow in Influence
In recent years, social media has already had a major impact on the trade show industry. In the coming years, social media will remain a major tool for connecting with trade show attendees in real-time. Expect more information to be distributed over social media platforms and for more exhibitors to leverage social media to create buzz for their upcoming events.
These are some of the new trends you should expect to see in the trade show industry. As the scope and style of trade show marketing continues to evolve, so should your trade show booth. For assistance with all your custom booth design and construction needs, contact the experts at David Torres Productions today.