Handling Heavy Traffic at Your Trade Show Booth
What to do if your trade show booth is overrun with visitors.
When you attend a trade show, the goal is to generate attention for your company. This is why having your booth overrun with heavy traffic is a great problem to have. However, this can become an issue if your booth staff cannot keep up with the high demand. Here are some things you can do to address this problem.
One way you can address this issue is by handing out clipboards with pre-printed forms asking booth visitors to provide you with important pieces of information such as their names, contact information, company names, and what they wish to discuss. If visitors are in a rush, they can fill out their information, and you can follow up with them after the show is over.
If you do not have pre-printed forms prepared, you can have your booth staff ask for the visitors’ cards and hand out your own business’s information in exchange. Ultimately, what’s most important is that you have a means of getting in contact with the parties that have expressed an interest in your business.
Remember, even if you are being overrun, it’s crucial that you and your staff remain courteous and professional at all times. As this will be the only impression that some visitors will have of your company, it’s important to make it a good one.
Want to attract attention at your next trade show? If so, make sure you have an original, beautifully designed booth to generate some buzz. For assistance with all your custom trade show booth design and construction needs, contact the experts at David Torres Productions today.