Leveraging the Power of Social Media at Your Next Trade Show
Learn how you can use social media to make your next trade show a success.
Social media has become a major influence in the marketing industry. This is why, if you haven’t already, it’s time to use social media to help you be successful at trade shows. Not sure where to start with your social media marketing? Here are some of the suggestions you should try.
- Use Multiple Platforms
When you begin your social media marketing campaign, you shouldn’t limit yourself to a single social media platform. By spreading your message across multiple platforms, you can reach a much wider audience. However, this does not mean that you should post on every social media platform indiscriminately. Try to determine which platforms are most popular with your target audience and focus your marketing efforts on these social media outlets.
- Start Early
Another way to improve your chances of success is by starting your social media marketing campaign as early as possible. In the weeks leading up to your show, share pictures of your products, exhibit, and your promotional goods. Make sure you include your contact information and booth number in every post so people know where they can find you when the day of the show finally arrives.
- Try Live Streaming
Your social media efforts should not end when the show arrives. You can keep your marketing campaign going by actually live streaming at the event. By sharing real-time photos and videos, you can generate interest for your booth. This real-time social media marketing is a great way to attract visitors and keep them engaged.
These are some of the tips you should try when using social media to market your next trade show. Want another way to improve your chances of trade show success? Make sure you have a beautiful, custom designed booth for your business. For assistance with all your booth design needs, contact the experts at David Torres Productions. Our team is ready to make your vision a reality.