The Positives of Smaller Trade Show Displays
Why smaller booth displays shouldn’t be overlooked.
While it’s easy to be dismissive when it comes to smaller trade show exhibits, it’s important to remember that imagination and innovation will overshadow size every time. When smaller trade show exhibits are intelligently designed and transformed into something special, they can have a greater impact than a huge but poorly-executed display ever will. Here are some of the ways that choosing a smaller display for your next trade show could benefit your company.
Attention to Detail
When you have a smaller space to work with, you must automatically give more attention to the details. Less space to manage means that every aspect of your booth will receive meticulous attention, and every element will be carefully considered and judged for the amount of value it will provide for your overall display. Additionally, with a smaller display, you simply have fewer moving parts. It’s much easier to keep every design component on-brand and in line with your company’s chosen aesthetic. Oftentimes, smaller displays end up being more carefully designed, cohesive, and aesthetically pleasing than their larger counterparts.
Another benefit of choosing a smaller display is that it will save you time and money. A smaller booth will require both shorter design and build times. Additionally, it will cost less when it comes to building materials, transportation, assembly, and storage costs. These monetary savings can be invested in other trade show elements, such as promotional materials or employee training. As having an engaging booth staff and good promotional products are often more important than the size and flashiness of your actual display, the money you save on your booth logistics will increase your chances of having a successful trade show.
These are some of the reasons why choosing a smaller display for your next trade show may benefit your company. Are you looking for help designing your company’s next trade show display? If so, turn to the experts at David Torres Productions for all your custom trade show booth design and building needs. Our team is ready to make your vision a reality.