Common Trade Show Follow-Up Mistakes Tag

Common Trade Show Follow-Up Mistakes

Common Trade Show Follow-Up Mistakes

Make sure you avoid these common missteps. Post trade show follow-up is one of the critical keys to trade show marketing success.  Despite the importance of this process, there are many common errors that exhibitors make.  If you want to have a successful trade show, make sure you avoid these common post-show follow-up mistakes. Not Evaluating Leads One of the most common mistakes that exhibitors make is failing to evaluate the leads they generated at the show.  If the employee working the booth...