What to Look for When Scoping Out Your Trade Show Competition Tag

What to Look for When Scoping Out Your Trade Show Competition

What to Look for When Scoping Out Your Trade Show Competition

Here’s what you can learn from your competitors’ trade show booths. While exhibiting at trade shows is an excellent way to advertise your goods and services, it’s also a great opportunity to scope out your competitors.  Here are a couple of things you should be on the look out for as you scope out your competition. 1) Exhibit Presence Look at your competitors’ displays and identify what they want their customers to focus on when they look at their booth.  Then look closer. ...