Top 3 Trade Show Marketing Trends to Watch
These trade show marketing tends are making their mark on the industry.
Despite the rise of digital marketing strategies, live, in-person marketing events, such as trade shows, are more popular than ever. In fact, over 31% of marketers express the belief that trade shows and other events are still the most effective marketing channel out there. Just like any other form of marketing, trade show marketing strategies are ever-evolving as companies fight to stay competitive. If you would like to stay up to date with your competitors, here are three of the major trade show marketing trends you should look out for.
- Innovative Booth Design
Technically, having a visually attractive and engaging trade show booth isn’t a new idea. However, it’s more important than ever that your booth include exciting design elements and innovative features. To stand out from the crowd, many companies are reimagining what booth space should be. For instance, rather than the same old display and space for product demonstrations, some businesses are fashioning their booths to look and feel like exclusive lounges. Elements like comfortable seating and soft lighting create a space where attendees can step away from the chaos of the trade show floor and discuss business in a more relaxed setting. By creating a world that’s different from the usual trade show environment, companies can draw in customers and increase their chances of making deals.
- Mobile Apps
Recently, event-specific mobile applications have become popular at trade show events across the country. Planners favor digital apps because they allow attendees to access the event guide, organize their show schedule, and generally have a more positive experience. Mobile application use isn’t just for trade show attendees; your business can also utilize applications to improve its trade show success. Before your next show, explore the different applications that you can use to make your exhibit more organized, efficient, and engaging.
- Virtual Reality (VR)
VR technology is one of the fastest-growing trade show marketing trends out there. Because VR technology offers immersive, multi-sensory experiences, many companies use this tech at their booth to deliver presentations or showcase their products. Incorporating this captivating technology at your booth will attract curious visitors and translate into improved sales and brand recognition.
These are three of the biggest trends that are sweeping the trade show marketing scene. Need help standing out at your next trade show? Make sure you have a creative and custom-built booth that will have attendees flocking. For assistance with all your custom trade show booth design and building needs, contact the experts at David Torres Productions today.