Understand the Difference Between a Sales Call and A Trade Show Floor Sales Call
Comparing a regular sales call with one that happens at a trade show.
Unsurprisingly, a trade show sales call is considerably different than a regular sales call that might happen at your place of business. Here are some of the major differences you need to be aware of.
Before a regular sales call, you might have time to research the contact you are reaching out to. Generally, you have the ability to keep things organized and there’s no need to rush into a commitment. However, when you’re on the trade show floor, things are fast-paced and often chaotic. Because things need to move quickly, you have to be faster closing a deal or letting a visitor go.
Another major difference is how the sales call is carried out. While a regular sales call can be more nuanced and delicate, sales calls on the trade show floor tend to be more direct. This has to do with the chaotic atmosphere and fast-paced nature of trade shows. Either way, both the sales person and the potential client tend to be very straight to the point when it comes to discussing business.
Finally, a regular sales call affords you the time to work out more minor details of a sale. However, during a trade show, there isn’t the time or the privacy to work out the smaller details of an agreement. Oftentimes, you have to be content to take down contact information and then follow up with a prospective client after the show ends.
These are some of the major differences between a regular sales call and a sales call that takes place on the trade show floor. Are you planning on exhibiting at a trade show in the near future? Make sure you stand out from the competition with a custom designed trade show booth. The team at David Torres Productions is ready to make your trade show vision a reality. Contact us to get started today.